How to Write Your Expert Book when you don't know how to start and not clear of the steps to get your book written and ready to publish.  

Turning your knowledge, experience, ideas, arguments, and unique perspective into a published book means you will be recognised as an expert in your field, with the greater credibility and authority that comes with that. You can share your knowledge with a wide audience of people who want and need it.

Having a published book to your name is an impressive achievement, one that’s taken seriously by potential clients and customers. You’ll attract more people to your list and generate more leads. You’ll get more clients more easily, including more ‘high-end’ clients, and you can charge higher fees. You’ll also earn revenue from sales of your finished book.

In this module we’ll look at setting your goals for your expert book, selecting your book topic, and writing your one-sentence defining description of your book.

Now that you have your book topic, it’s time to look at how you will go about creating your book outline with all the different elements you will need for its basic structure.

You’ll also start creating your writing plan with goals and deadlines, so you can make time in your schedule to complete your book.

In this module we’ll show you how to get your book ready for publishing so you have a polished piece of work you can be proud of.

Your sales funnel is a key part of your marketing strategy. It is a series of steps you lead potential customers through to get to the ultimate goal of buying your book. You will create content for each stage of your sales funnel accordingly.

You’ll need to find out where your target readers hang out online, and decide how you’re going to engage with them, let them know about your book, and finally draw them in and persuade them to buy.

Your book isn’t just a free offer to generate leads - it’s a significant asset that will reap enormous benefits for you and your business.

What makes a non-fiction book “good”? It’s not the imaginative prose or difficult concepts. All that determines whether a book is good or not, along with the quality of the information presented, is readability.

You should aim to make your book as easy to read as possible. Your goal is for readers to understand and absorb the information you present, so don’t make it difficult for them to do so.

A marketing plan may sound a bit daunting, but when broken down it’s quite simple. The idea is to let the people who could use your book know about it. You just need to engage with potential readers, tell them why they'd like your book, and inspire them to buy it.

Use this checklist to make sure you’ve completed all of the elements you’ll need for your author website. Create a high-converting sales funnel for your book, an author website to give your readers more information about you, and the incentive and opportunity to buy your book.